Our Network
Admax Asia is committed to getting advertisers on high-profile, well-established online content websites. These sites are typically defined as the digital properties of “red brick” media companies with extensive offline brands moving to online and elite digital-only publishers.
As more networks attempt to position themselves as having a premier offering, few are able to deliver on the promise of offering consistently high-quality content from the top websites. Admax Asia deals with both brand and direct response advertisers who wish to attract high-end consumers. By working with established online content media owners, Admax Asia is able to deliver users who are more likely to engage with the content, stay online longer, conduct diverse transactions and more likely to interact with advertisers. With this ethos, the Admax Asia Digital Premier network is a much safer environment for an advertiser and its agency, especially an advertiser with a particularly strong brand.
The Admax Asia Premier network also focuses intensely on accountability, managing client expectations (and therefore results) and becoming a partner rather than just a vendor. We understand that working with global blue chip advertisers and leading agencies on brand campaigns is very different then executing direct response campaigns for lead-generation businesses; that’s why we have the Admax Asia Target network offering which is more direct response orientated. Admax Asia Premier will always look to deliver the advertiser a more balanced campaign ensuring that both the user experience and the advertiser brand are not affected in anyway. This ensures that campaigns are delivered in full and on time, to the satisfaction of all parties concerned.
Admax Asia prides itself on providing superior customer service to publishers and advertisers who use the Premier ad network service. This includes cultivating above average customer relationships, facilitating open and effective communication and above all – being there to help in any way. It also means being proactive with feedback and intelligence, reporting and analysis either by automatic report generation / delivery or allowing the publisher / agency to log in and monitor campaigns themselves. It also means having the staff to support the service.
Inventory on the Admax Asia Premier network will never come from other networks or exchanges. All inventory is derived from maintaining a direct relationship with the publishers themselves.
How it works
Admax aggregates publisher inventory across hundreds of quality websites, and group these into content-based Channels. We then sell these Channels to advertisers on a Run of Channel (ROC) or Run of Network (RON) basis.
Advertisers like our Channels for the following reasons:
Efficiency
Admax makes it easy for advertisers to media plan/buy, run campaigns, and get accurate tracking and reporting Marketing
Reach
Admax provides a mass audience that is also targeted.
Quality Environment
Advertisers trust their brands with our network given the quality inventory, transparent site list, and engaged audience.
Optimization
We focus on delivering successful campaigns by improving campaign performance with optimization.
Through working with our publisher partners, we deliver superior value to advertisers, leading to more and repeat business – meaning more monetization for you!
Certified Inventory
Trust is earned.
Admax Network gives you the confidence to display your brand in our network by certifying all our inventory is brand- safe, relevant and transparent.
Our local media specialists hand-vet every single website and webpage before awarding a publisher with Admax Inventory Certification. Our team also routinely monitors our inventory to ensure ongoing compliance.
This is how we earn your trust.
Brand-Safe
This is a fundamental tenet. We protect your brand by not allowing any sites in our network to have content that is:
Pornographic, Illegal, defamatory, or obscene
Directly related to gambling, alcohol, violence, religion, and/or politics
Otherwise overtly, suggestive, objectionable, or inappropriate
But we know that being brand-safe isn’t enough. Our network strives to be brand-friendly so that we can provide a quality environment conducive to your brand. We screen for quality on three criteria:
Site Quality. We assess each site based on rankings, reputation in the market, professionalism, visual appeal, and usability/usefulness
Content Quality. We drill down into each web page to verify content professionalism, frequency of being updated, ratio of text to graphics, engagement level with user, and relevance
Ad Placement Quality. We ensure high-impact placements by insisting on ad placements above the scroll and/or near engaging content, with little ad clutter on the page, using the most common IAB standard ad units
Relevant
We classify our inventory by a standardized categorization process, and regularly conduct surveys to verify audience demographics. You know what type of sites and content your ad will be played in or next to.
Transparent
We have an open site list so you can verify the appropriateness, quality, and relevance of our network for your brand. And we allow flexibility to opt-out of specific sites should you determine any to be inappropriate for your brand.
Our Publishers
Our publishers come from a variety of different industries, including top local brands and major multinationals. Here are a few of our most frequent publishers:
“Admax Network has a proven track record of successfully representing quality publishers across SE Asia, and we are very excited about working with Admax Network to provide advertisers with unique and creative advertising opportunities.
“South East Asian audiences continue to respond to the quality of our editorial, meaning that we are reaching more and more people across the region. There is particular passion for Premier League football and Admax’s local presence and expertise will ensure that advertisers will be able to tap into some of the UK’s most popular online sports destinations.”
“This partnership demonstrates Cartoon Network’s confidence in Thailand’s burgeoning online market and we are confident that Admax’s wealth of local expertise will help Cartoon Network in crafting flexible and integrated solutions for advertisers across our online and linear channel platforms.”
“Partnering with Admax Network enables us to create local and regional campaigns for brand advertisers and marketers in Indonesia. As Indonesia is a fast growing online ad market. Today over 20% of our daily active users come from Indonesia making the perfect place for local brands to engage with consumers online. We look forward to further monetizing our Indonesia traffic in partnership with Admax Network.”
Our Advertisers
Our advertisers come from a variety of different industries, including top local brands and major multinationals. Here are a few of our most frequent advertisers:
Nestle’
“First of all, thanks a lot for being so dedicated and helpful on assisting us to run the campaigns all this while. I have no doubt in Admax’s capabilities in servicing looking at our past campaigns. I like Admax in helping us to optimize the ads for maximum roi. Besides, you always have good knowledge in Internet Marketing to share with us. I’m surely consider to advertise with Admax Network for my future campaigns” Vanda, PETALING JAYA, Mkt. Services, Nestle’ Malaysia.
The Body Shop
“The Admax Channels make our planning easier by providing a pre segmented target audience that is in line with the consumer base we desire.” says Amanda Marketing Communications Manager for The Body Shop Indonesia.
Sansiri
I am extremely impressed with Admax Network online advertising program, not only was their staff professional and talented but our campaign performed extremely well. They took an inside look at our company and consumers and created a customized advertising program that is effective in reaching our target audience. We spend less and get more from Admax Network, you will never have to worry about an online advertising program when it is assigned to Admax Network.
ThaiFly
Admax Network make it easy for us to reach the audience on more than a hundred website and their customer service is excellent. We always get an effective and prompt solution from them and they always make us feel comfortable to work with them.
Working with Admax Network for more than a year, their Client Services team never fails to impress us. They are responsible, prompt and are experts in online advertising. In addition, they also share good insights and market data with us.
For Agencies
We understand the importance of developing effective and long standing relationships with our agency partners. We recognise the individual needs of agencies and have shaped our services to make life as easy as possible for you.
Our products and services provide you with multiple options when planning campaigns for your clients; and our dedicated account management team will work closely with you to provide all of the information you need to formulate a clear strategy for your clients. Our goal is to deliver an outstanding level of service with products that deliver the results and an account team who deliver on time.
Our agencies come from a variety of different industries, including top local brands and major multinationals. Here are a few of our most frequent agencies:
“Admax is an excellent media platform that has helped us plan campaigns across SEA with ease, meeting our campaign objectives. Though their optimization platform, our buys with Admax have provided cost effective solution for our clients. Admax offers the right balance of coverage within a large segment of audiences which addresses all advertiser needs.” says Rachna Julka, Interaction Manager, Mediaedge:cia Singapore
“We’ve been working with Admax Network on our digital campaigns for a few years now, across their offerings of Admax Networks and Boost in the region. It’s been great working with them as the team is very responsive and dedicated to providing the most relevant solutions and optimization efforts for our clients’ campaign requirements.” says Josephine Tan, Interaction Director, Mediacom
