How it Works
Content-based Channels sold on Run of Channel (ROC) or Run of Network (RON) - certified inventory, optimization, and transparency across Southeast Asia.
Admax aggregates publisher inventory across hundreds of quality websites, and groups these into content-based Channels. We then sell these Channels to advertisers on a Run of Channel (ROC) or Run of Network (RON) basis.
Advertisers like our Channels for the following reasons:
Efficiency
Admax makes it easy for advertisers to media plan/buy, run campaigns, and get accurate tracking and reporting.
Reach
Admax provides a mass audience that is also targeted.
Quality Environment
Advertisers trust their brands with our network given the quality inventory, transparent site list, and engaged audience.
Optimization
We focus on delivering successful campaigns by improving campaign performance with optimization.
Through working with our publisher partners, we deliver superior value to advertisers, leading to more and repeat business – meaning more monetization for you!
Certified Inventory
Trust is earned.
Admax Network gives you the confidence to display your brand in our network by certifying all our inventory is brand-safe, relevant and transparent.
Our local media specialists hand-vet every single website and webpage before awarding a publisher with Admax Inventory Certification. Our team also routinely monitors our inventory to ensure ongoing compliance.
This is how we earn your trust.
Brand-Safe
This is a fundamental tenet. We protect your brand by not allowing any sites in our network to have content that is:
- Pornographic
- Illegal, defamatory, or obscene
- Directly related to gambling, alcohol, violence, religion, and/or politics
- Otherwise overtly suggestive, objectionable, or inappropriate
But we know that being brand-safe isn't enough. Our network strives to be brand-friendly so that we can provide a quality environment conducive to your brand. We screen for quality on three criteria:
Site Quality
We assess each site based on rankings, reputation in the market, professionalism, visual appeal, and usability/usefulness.
Content Quality
We drill down into each web page to verify content professionalism, frequency of being updated, ratio of text to graphics, engagement level with user, and relevance.
Ad Placement Quality
We ensure high-impact placements by insisting on ad placements above the scroll and/or near engaging content, with little ad clutter on the page, using the most common IAB standard ad units.
Relevant
We classify our inventory by a standardized categorization process, and regularly conduct surveys to verify audience demographics. You know what type of sites and content your ad will be played in or next to.
Transparent
We have an open site list so you can verify the appropriateness, quality, and relevance of our network for your brand. And we allow flexibility to opt-out of specific sites should you determine any to be inappropriate for your brand.