{"id":83,"date":"2017-03-19T10:22:01","date_gmt":"2017-03-19T10:22:01","guid":{"rendered":"http:\/\/admaxasia.com\/?page_id=83"},"modified":"2020-04-11T15:21:40","modified_gmt":"2020-04-11T15:21:40","slug":"how-it-works","status":"publish","type":"page","link":"https:\/\/admaxasia.com\/how-it-works\/","title":{"rendered":"How it works"},"content":{"rendered":"

How it Works<\/strong><\/span><\/h1>\n

Admax aggregates publisher inventory across hundreds of quality websites, and group these into content-based Channels. We then sell these Channels to advertisers on a Run of Channel (ROC) or Run of Network (RON) basis.<\/p>\n

Advertisers like our Channels for the following reasons:<\/p>\n

Efficiency<\/strong>
\nAdmax makes it easy for advertisers to media plan\/buy, run campaigns, and get accurate tracking and reporting Marketing<\/p>\n

Reach<\/strong>
\nAdmax provides a mass audience that is also targeted.<\/p>\n

Quality Environment <\/strong>
\nAdvertisers trust their brands with our network given the quality inventory, transparent site list, and engaged audience.<\/p>\n

Optimization<\/strong>
\nWe focus on delivering successful campaigns by improving campaign performance with optimization.<\/p>\n

Through working with our publisher partners, we deliver superior value to advertisers, leading to more and repeat business \u2013 meaning more monetization for you!<\/p>\n

Certified Inventory<\/strong><\/h1>\n

Trust is earned.<\/p>\n

Admax Network gives you the confidence to display your brand in our network by certifying all our inventory is brand- safe, relevant and transparent.<\/p>\n

Our local media specialists hand-vet every single website and webpage before awarding a publisher with Admax Inventory Certification. Our team also routinely monitors our inventory to ensure ongoing compliance.<\/p>\n

This is how we earn your trust.<\/p>\n

Brand-Safe
\nThis is a fundamental tenet. We protect your brand by not allowing any sites in our network to have content that is:<\/p>\n

Pornographic
\nIllegal, defamatory, or obscene
\nDirectly related to gambling, alcohol, violence, religion, and\/or politics
\nOtherwise overtly, suggestive, objectionable, or inappropriate<\/p>\n

But we know that being brand-safe isn\u2019t enough. Our network strives to be brand-friendly so that we can provide a quality environment conducive to your brand. We screen for quality on three criteria:<\/p>\n

Site Quality. We assess each site based on rankings, reputation in the market, professionalism, visual appeal, and usability\/usefulness<\/p>\n

Content Quality. We drill down into each web page to verify content professionalism, frequency of being updated, ratio of text to graphics, engagement level with user, and relevance<\/p>\n

Ad Placement Quality. We ensure high-impact placements by insisting on ad placements above the scroll and\/or near engaging content, with little ad clutter on the page, using the most common IAB standard ad units<\/p>\n

Relevant
\nWe classify our inventory by a standardized categorization process, and regularly conduct surveys to verify audience demographics. You know what type of sites and content your ad will be played in or next to.<\/p>\n

Transparent
\nWe have an open site list so you can verify the appropriateness, quality, and relevance of our network for your brand. And we allow flexibility to opt-out of specific sites should you determine any to be inappropriate for your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"

How it Works Admax aggregates publisher inventory across hundreds of quality websites, and group these into content-based Channels. We then sell these Channels to advertisers on a Run of Channel (ROC) or Run of Network (RON) basis. Advertisers like our Channels for the following reasons: Efficiency Admax makes it easy for advertisers to media plan\/buy, … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\nHow it works - AdMax Asia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/admaxasia.com\/how-it-works\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How it works - AdMax Asia\" \/>\n<meta property=\"og:description\" content=\"How it Works Admax aggregates publisher inventory across hundreds of quality websites, and group these into content-based Channels. 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